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May 18, 2013#

Wednesday May 22nd creativeLIVE Business/Marketing/Promotion/The truth

To many people are crying out that it’s not working – my business isn’t making money! Have you considered the problem might be YOU? Have you considered the problem might be your WORK?

What IS the level you have to reach for sustainability & what are the standards of a professional?

I’m writing Wednesday’s creativeLIVE this weekend have been working with the brilliant Craig Swanson (creator of creativeLIVE) to make a comprehensive business/marketing/self tick list for all levels from sustainability to mastery.

I’m going to share a new discovery for me on educating and helping with your shoot mapping and composition (a great little practice tip for you) and we will show you a great way to rate and critique your work publically e.g by the public not by other photographers.

I’ve pulled together some marketing templates and guides for you and a way to break down even more ideas that you can ACTION and more slideshow ideas and video’s. Maybe we should have called this exposed its going to be so interesting to see people realize exactly what level they are at.

See you Wednesday 9am PST

Hair & Makeup by Sue Bryce Photography by Susan Roderick

Sue Bryce Susan Rod

May 15, 2013#

A Marketing & Promotion Slap/Kick/Pep talk with the confronting truth are you GOOD ENOUGH?

If you are already in a studio and running a business, this is still the part of business that is sooooo easy to avoid. Putting yourself and your work out there. I’ve put up a Marketing Survey so you can tell me what your challenges are. Im going to make marketing material for you with your images not mine. Lets create a tick list / must do marketing list and apply it every week to our businesses. No more excuses no more avoiding this.

Here’s the Survey: http://cr8.lv/sue_marketing

I just went to a seminar with John Demartini he said “Business is an equal amount of pleasure and pain (but we judge it by our pain) You will become as successful as the amount of pain you are prepared to endure” I was fascinated by this. My business over the last 10 years has been both an unbelievable challenge and great joy, in fact you could say a perfect balance of both funny thing is I WAS leaning more towards HUGE CHALLENGE but the truth is I do measure it by challenge not achievement. If you expect anything in life to be easy, to be only joy and to be all support and no challenge then you are living in a fantasy world.

I am challenged every day by my career. I believe there are significant personal factors in building a business, making money and becoming successful these I will address. I know for a fact that your business is run in direct proportion to your personal self/state and belief system, I’ve seen it time and time again (myself included). I know that the hardest thing to do is believe you and your product is worth making money. I know how hard it is to word letters and vouchers, come up with cool ideas and hold to a social media recipe, but all of these skills I can give you.

I can teach you how to launch a Glamour brand into your photography business, I can also teach you to shoot just like me thats what 28 days was all about. I learned from scratch, but what I cannot give you is the drive and determination I felt every day to master my craft. That will require patience, tears and laughter (50/50 in fact) practise more practise, more practise and some more practise. I am educating on multiple levels from the newbie to the seasoned pro that wants to put a bit of contemporary glam in their brand. I keep hearing what if I’m not good enough SO LETS ADDRESS THAT what if you’re NOT good enough? Lets look at what a professional standard is and what the public are willing to accept as good work. You’ve heard the saying you can’t buff a turd. Lets put that to the test. I’m going to be a bit of a hard arse.

So whatever your challenge talk to me (fill in the survey) and lets work towards being better Photographers, strong business people/service providers and most of all making money doing what we love, even when some days we don’t love it at all.

See you May 22nd for free to watch creativeLIVE enroll: http://www.creativelive.com/courses/marketing-and-promotion-sue-bryce

This woman is beautiful for many reasons. Because she is, because she’s a beautiful person because she has an amazing husband that booked her session. But mostly because I know her story and it blew me away. That is my purpose, my WHY knowing sharing seeing capturing stories and beauty. Find out your purpose and your WHY trust me your career will be a lot fuller and your promotion a lot easier because connection to what you do is above all paramount.

Marketing Pep talk Sue Bryce

Are you prepared to put your website up for a public critique? Not by photographers. By the public. They are the ones that are booking you right? Do you want to hear what they say? Are you brave enough to do that.

Email me of you are: info@suebryce.com

creativeLIVE May 22nd Marketing & Promotion “Are you good enough?” lets find out

April 30, 2013#

How is your marketing/advertising/email presentations?

How you going with your email/marketing/advertising PDFs? Mapuana Reed offered her self designed PDF up for review and critique. Watch it here. She will make the changes and come back with her finished result. 28 Days It’s time to do the work

Make it Visual
Try for full bleed design it looks more professional
Simplicity is the key
Before and Afters are great
Behind the Scenes shows stories
What are you selling?
What are you communicating?
Who are you speaking too?
If you were the client – Are your seeing what YOU are getting?
Entice me . . Make me want you.
Show me the value
Sell me the experience

PDF review for Mapuana Review 2 from InBedWithSue.com on Vimeo.

April 25, 2013#

Mothers Day is Coming in 3 weeks START NOW

What do we get Mum for Mothers Day. Oh how she would love a Family Portrait. All the people she loves in one photo. This is one of the biggest marketing events of the year and you are not paying for it. It exists almost worldwide and (I know at sometimes different times of the year) but it it is coming up mid May so lets talk about how to embrace this event and use it to your advantage. I have heard many people bag this event as a Hallmark holiday and it is. But instead of bagging – jump on board.

Mum to our children, my wife I love you/Mum’s pamper day/Mum and her girlfriends Girls Day Out/Yummy Mummy/It’s ALL about Mum/Happy Mothers Day/3 Generations/Celebrate Mum/Mum it’s time for the family portrait you always wanted/Newborn Newmum/Maternity – Mummy in the Making/Boudoir ‘Hot Mumma’/Glamour – Ladies leave those kids at home and come Pamper yourself. . . It’s endless!

Remember do NOT blast out a special on FB and expect bookings do NOT send out one email and expect booking emails have a 0.03 % open rate do NOT ask a business to give away your vouchers and expect they will with no incentive on their part. DO Pull old Mum shots that you love post them talk about them, tell stories. See how creative you can get telling beautiful stories about Mums and why they are special to us. Why being a Mum is special. Design a beautiful gift voucher, become a Gift w Purchase, design a gorgeous visual PDF send it out with the eVoucher. Send one to everyone on your current database. Not rush this make it perfect, enticing and the perfect solution to the question “What should we get Mum for others Day?” Tell Stories, show pictures, sell the experience and the result not the sitting fee. You after all making portraits that will span past our own lifetimes into the next generations.

You are someone that I love . . . I want to capture you for all time.

014

April 5, 2013#

Flash drives Bro

QUESTION: Sue do you have personalised CD products?

As you know the way I overcame the question: Can I just have a CD was the answer: Everything you purchase you get printed AND digitally. When you are delivering a product digitally, why not make that experience as beautiful as the product you created? I never wanted to burn my products to CD – to me a CD doesn’t represent the value of the product. After I presented The Folio portion of #28days I realised. If I can’t stop you from selling a digital product only. I can at least teach you to both Maximise this sale and raise the perceived value and therefore the cost. NB Yes I give the images digitally the same size as the ones they purchased (no watermark – they have paid for these images) and they keep the drive with my branding. All packaged no need to do anything else. TIP: add some advertising in there a PDF to recommend a friend, a reward voucher for their next shoot and anything else you can think of.

This is the product I choose feel – free to use the same I love them

http://www.usbmemorydirect.com

I love the little tin and the personalised logo. But the best part was the little message on the other side. I chose to write “Beauty is the light that shines out from inside you” so I took a photo for you.

Sue Bryce Flashdrives

January 28, 2013#

The power of Storytelling

I finished the three day workshop Showreels on creativeLIVE on the most incredible high. I truly discovered so much about myself teaching this workshop. Marketing has always been so crippling to me and I tried so hard to find a way to make it easy on myself. (I’m going to write more about that real soon) I got so excited I cannot stop creating more marketing plans and ideas. The best part is I have realised I have quite an intense passion for this so trust me there is a lot more coming your way. For now this is just a note to say thank you for your support over the last four days. For watching and making big plans and designing great advertising for your business. But mostly for supporting Jill’s story all over the world in 36 hours Jill’s story has had 63,000 plays and rising. I am putting a media kit together today to talk to Oprah – O Magazine – Katie Couric – Ellen and Victoria Secret and anyone that will help Jill tell her story. Actually they are dream platforms for Jill to tell her story to. But the truth is it’s not them that I want to talk to it’s their audience, anyone with breasts. If you know anyone that can share Jill’s story just post/share/imbed the link. Thank you

A message from Jill:
Sue Bryce Jill Message

For all the emails I’m getting about the online magazine I showed on creativeLIVE. Check out the great page on my website that I have put the issuu magazine on to. It’s on my menu here ‘A light that shines’. This is the plugin I raved about on my marketing talk, it is so easy to use. You can imbed your own issuu into your website for Pricelist and Folio etc. (I will write more about that soon too) Of course I didn’t count on one thing. The magazine also features on issuu.com website and now I have hundreds of issuu users from all around the world following me on issuu. I opened my email and over 700 emails came in, most saying this issuu user is following you etc (GREAT network)
Sue Bryce MAGAZINE 16

December 12, 2012#

Showreels on creativeLIVE

I have been around Photographers for over half my life. Very few EXCITE me. Shooting with Hailey this last 18 months has taken ME to the next level as a photographer as a marketer/business person. creativeLIVE asked me who I would bring to the show and without doubt my choice is Hailey Bartholomew

www.youcantbeserious.com.au

There is a reason this WOMAN does ALL my videos because she is THE BEST. We are bringing you SHOWREELS. How to market your business with images and footage.

GET THIS one of the studio Audience will get a Hailey Bartholomew Showreel for their business

YOU HAVE FOUR DAYS to submit a video ARRRGHHHHH hurry

Come play with me and Hailey in Seattle. She will BLOW YOU AWAY.

Upload now – Enroll now

http://www.creativelive.com/blog/call-audience-sue-bryce-and-hailey-bartholomew

August 13, 2012#

Is it ALL ABOUT YOU. Increase your Service.

Social Media – Sues personal (definition) It’s all about Me. Enough about Me, what do you think of Me? Oh and this is what I had for breakfast. Every now and then I might have a rant or be really stupidly cryptic. But the best one I read recently, “you get to be ‘friends’ with a whole lot of people you wouldn’t really want to hang out with in person.” Virtual popularity! Welcome to our reality.

Sues Professional (definition) when I wrote the 25 ways to Market your Portrait Business seven years ago, Social Media was the last on the list and Video wasn’t on the list at all. Now Social Media is number one with Video a close second and a whole new world has exploded in the new wave of Online/Viral/Connection Marketing.

The problem – as we started to build this personal connection into our Social Media and Websites (so people could identify & connect with us) we may have made it just a little to much ABOUT ME and not enough about THE CLIENT

The Experience – I have discovered as a business owner, the secret to good business is Connection (Social Media big TICK) and Service (Big CROSS) because your social media Facebook Pinterest Twitter and your Webpage are mostly ALL ABOUT YOU. So your biggest form of advertising, is not actually offering any form of service that will speak to or attract a client base.

My personal mantra. . . You are not a ROCKSTAR that someone is paying to be near, to glory in the euphoria of your physical and godlike aura (sadly) you are a . . . wait for it, Service Provider. Anytime my business has had low bookings, it is because I have stopped connecting to my brand and to my audience and anytime my business has not thrived financially it has come down to bad service.

I am currently reading an amazing eBook by Wallace De Wattles. He defines all human desire is for INCREASE of some kind. You are attracted to people, products, situations and lifestyles etc that offer an increase, on what you currently have. That fascinates me; apply that to your Brand and Marketing.

So can a client look at your Marketing, Advertising and Social Media presence and elucidate what it is, that they are actually going to increase from you, that includes service, product and experience. How do we go back to SHOWING & COMMUNICATING that we are great service providers? We always talk about Value, make it more valuable, but its easier to think about it as increase. What can I do to increase in the minds of my target audience, the experience, the final product, what they are getting from me that will benefit them? Because anyone will value something that they deem as being an increase.

I am currently sitting in a Casino in Las Vegas eating dinner. I’m surrounded by people handing over money. Casino: The only business in the world where you hand over money and get nothing in return. Except. The hope or rather illusion of Increase!

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