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April 8, 2014#

Hollywood Icons and a video on Animoto

Argh check out this fabulous video we made on Animoto.  This sort of behind the scenes is so easy to create and everyone LOVEs them.   In January I was in New York and I spent the whole day playing with these fabulous photographers.  Myself Felix Kunze bought our Hollywood GLAM together and he showed me how to create or rather recreate these iconic hollywood images with 3 Arri lights and a 5×4 Softbox.  Watching him work the light with diffusers and reflectors amazed me and seeing these shots come to life was just incredible. Stills, lighting details and more information are on the next blog

Hollywood Shoot with Sue Bryce & Felix Kunze from InBedWithSue.com on Vimeo.

Are you using Animoto yet and promoting your studio the biggest social media platforms on the planet Facebook Youtube Vimeo Pinterest. It’s so easy and so affordable here’s a discount code

Promo code is NYCshoot and it gives $50 off until April 30th – Thats unlimited highres slideshows you can embed and share

Thank you Adorama you guys were great to work with. Katie McMullen Hair and Makeup fantastic work, Nikki Closser shot all these behind the scenes and the beautiful people Susan Stripling Tamara Lackey Brooke Shaden Felix Kunze Lara Jade Play shoots do not get better than this. A big thank you to Sally Sargood for making me be Liz I wouldn’t have done it and now I love the image so much I’m putting it on my wall. Thank you Animoto for the code I love watching Shot videos like these I know the power they have on media and I love your service too.

March 26, 2014#

50 & Fabulous Movement

The question is “Are Women over 50 invisible in our media?” They are part of the largest shopping demographic and the biggest internet users, yet they are the most unmarketed to demographic in the world. We live in this fountain of youth society and as we get older, we are more and more ignored. This makes me annoyed and I want it to change.  So I am starting a movement.  Join me in starting a 50 & Fabulous movement #50andfabulous. Let’s show the world the true beauty of these magnificent women.  As a photographer these have always been my favourite shoots.  I remember looking at my Mother thinking that she was the most beautiful woman in the world and I still do. Woman over 50 are our mothers, grandmothers, sisters, daughter, friends and wives. They are the matriarch of families. I love to photograph these women. They are magnificent, beautiful, and confident.

I want to tell Women to GET IN PHOTOGRAPHS.  To celebrate their beauty and most important of all to exist in Photos for your children. One day they will be priceless.  Like you are to the people who love you.

50 & Fabulous from InBedWithSue.com on Vimeo.

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I photographed  Kathleen Clemons as part of my 50 & Fabulous campaign. She has a beautiful story and I wanted to tell it.

50fabulous 1

57 is Fabulous from InBedWithSue.com on Vimeo.

January 31, 2014#

Designing Refreshing Updating my website, brand, passion.

How long does it take before you start saying “I hate my website” I hear it all the time from others too “Don’t look at my website I haven’t updated it in a year.”  Then you start to redesign and the hours turn into late nights, days and then weeks.  Such a labour and so necessary.  The one thing I have noticed as I work my way through new gallery images letting go of old favourites and introducing new work is how much I fall back in love with what I do.    Sometimes the pressure the hustle the grind the competition the social media the marketing it gets you down it knocks you back.  I return to service of others always but there is also this spark that ignites and that is the love of creating a beautiful image of someone.  Sometimes I work on an image before bed and I email to myself and save it on my ipad.  I put it by my bed and stare at it.  I think about how lucky I am to be able to make pretty pictures for people.  For the people I work with every day and the clients I meet.  Then I’m not jaded anymore.

Put a new refresh of your website on your todo list this year.  Be proud of your online folio.  Fall back in love with what you enjoy.

Main Menu

 

December 14, 2013#

More Show don’t tell “Create a DREAM your clients can share”

This coming month try photographing all your details for a shoot. 50/50 ask a photographer you know to come shoot your details and behind the scenes and then go to their studio and shoot their details and behind the scenes. Heres a tip a wedding photographer does great detail shots. Nikki Closser shoots all my details and Behind the scenes now she has such a great eye for details being a wedding photographer and knows how to make me look good as a portrait photographer. My marketing and Social Media are based on Show don’t tell. Show your clients the details, show them the process excite them with imagery excite them with story telling.

You primary market is Women! Bride Mother Maternity Family. What do Women LOVE? look at these pics below there isn’t a woman that would not fall in love with these images if she’s into pretty things. Stop trying to market on PRICE market on experience on service on the love of your job on the pride you have in what you do. Its good energy and it’s in every image it translates. Fill your marketing with enthusiasm and joy and see how everything you attract changes. I do not live in a Martha Stewart home but Nikki’s shots make it look dreamy and pastel and romantic. We are photographers after all the best gift we have is to tell stories with our cameras. Are you telling yours? We don’t have to have big fancy studios to give big fabulous service.

At first I hated the Behind the Scenes and then I realised the power it carries on my social media.  One photo like this speaks so many words.

At first I hated the Behind the Scenes and then I realised the power it carries on my social media. One photo like this speaks so many words.

A bride spends months creating her wedding we shoot every detail.  A woman should feel the same about her portrait shoot. Create desirable product and a desirable experience that others want

A bride spends months creating her wedding we shoot every detail. A woman should feel the same about her portrait shoot. Create desirable product and a desirable experience that others want

Clients want to know you bond with you.  "If they like you they buy from you"

Clients want to know you bond with you. “If they like you they buy from you”

My friends on facebook always want to know what Im up to.  Its a way to constantly promote yourself and your business without promoting yourself and your business. Keep it interesting Show don't tell.

My friends on facebook always want to know what Im up to. Its a way to constantly promote yourself and your business without promoting yourself and your business. Keep it interesting Show don’t tell.

Images: Nikki Closser  Would you rather me make an Advert to try and sell you a video or show you the complete overwhelming joy I experienced making these incredible pieces and then photographing them.

Images: Nikki Closser Would you rather me make an Advert to try and sell you a video or show you the complete overwhelming joy I experienced making these incredible pieces and then photographing them.

by Sue Bryce Making Portraits makes my heart sing.

by Sue Bryce Making Portraits makes my heart sing.

Fear repels, negativity repels, anger repels, resentment kills everything. RECONNECT If your heart is not in it get out of it or change it. Tell people why you do what you do. Show them why you do it. Connect with your value and your truth and infuse it into every part of your business YOU ARE WORTH THAT. Because the worst thing that can happen is you will be filled with joy. It doesn’t take long for joy to attract.

December 9, 2013#

This is what I want to do for you . . .

I am refreshing, updating and replenishing my website. When I do workshops I tell people all the time replenish this source every year but wow what a big job this is. I am working on new images and new videos and a beautiful Issuu ‘A shoot with Sue’ Our websites are our first line of contact and our online folios and we need to stay current and excited about what is on there. (I don’t think I really need to tell you that you know I’m preaching to the choir) So I guess what I want to share is WHAT is going on this site. We get 30 seconds to hook that viewer and that means the content has to be visual and strong. Videos will hold the viewer 8 times longer and can link to Vimeo and YouTube so you can monitor where the traffic is coming from.

Less words more SHOW don’t TELL and information that communicates well and connects. Be real, be interesting show what you do, show who you are but the most important rule of all. Show people what you are giving them. You provide a service they are paying for it tell them what it is you are offering. This video is for my About Page did I really need a video on my about page. Well yes, I want people to meet me, know me and hopefully like me but mostly I want them to BELIEVE me. Talking about what I love is easy, actually it was quite emotional my voice quavers through this as I didn’t write the answers I just said what I believe to be true for me.

Filmed in my Makeup Room by Alejandra Vidal of www.imaginaledesign.com check her out like the formidable Hailey Bartholomew www.youcantbeserious.com.au she has a beautiful eye and she can capture stories. These two women make my work so beautiful.

About Sue Bryce Portrait from InBedWithSue.com on Vimeo.

October 31, 2013#

Pricing YOU & Portraits

This is the constant feedback I hear regularly. What am I worth charging? How do I price myself in the market? What level am I at? How do I compete with Johnny So and So down the road only charging this much? The industry is flooded! No one in my area spends more than this __________!

What is the industry standard? How can I sustain an income? WAIT screeching brakes sound… these two I hardly ever hear. Because most people start with the above blocks and objections and quickly fall in to the negative hole of self perpetuating doom. It’s not fear! Why is Johnny So and So making more money than me I am 3 times a better photographer/person But whenever I’ve been down that whole I have managed to fight out of my doom just long enough to think “I am a creative. Surely I can think of lots of creative ways to get out of this hole”

Some big questions for you
First what is your thru average sale? Number of shoots divided by total income.
What is your Cost of doing business – What is your Shoot & Product profitability ? How much money are you keeping from this average.
How many shoots do you want per week at what dream average?
What is your survival rate? The least you are prepared to accept for a job.
Is your price list wired to drive sales to your required or desired average?
Are you a package price list or a La carte?

Over the last 24 years working in the industry I’ve seen this progression with all photographers $400 $900 $1200 $1800 $2300 $2800 $3300 These were the exact increments in which my sales progressed as I lifted my service product and value. Every time I would hit one level I would turn my focus to the next one. I didn’t see it as a ceiling but rather an umbrella you set the limits and then you come up against your own limits time to reset.

How do you raise your average? You raise your value both in what your product and service is and you raise your internal value system. How do you get out of your own way in what you’re worth and earning/receiving money. Because it is usually us that is blocking this growth. For the first 2 years in my business I struggled to pull a $400 average I had the work just not the service or the self value. I learned to value me by increasing my service to others.

Where are you at on this pricing scale? What are you offering for your current average? Can you sustain a business and income at this average?
If the answer is yes then keep that cog turning if the answer is no you have some pretty big goals to set today. But they are just goals and trust me when these goals start to come to fruition and you see your average climbing YOU are in business.

Watch the free broadcast CLICK HERE
Please write all questions here on the blog in the comments so we can take this conversation to the next level.

Sue Bryce Pricing YOU

October 20, 2013#

A Marathon play on Facebook & a great discount

18 Months ago I was invited to Seattle to teach my very first creativeLIVE workshop. I have been in this industry for just over 24 years. I have built a business from the ground up with no money no idea and a whole lot of blood sweat and tears. creativeLIVE was created as an incredible resource to share education internationally for free. It exists to lift inspire educate and empower the creative community all around the world. I have given everything I have to give and grow my industry as I know the bumps and hurdles fears pains and lessons have made me the photographer and business person I am today. There was no support for our industry like this for the first 20 years I was learning through it and now it is both accessible and within your reach. I teach contemporary Portrait marketing and business, I specialise in posing and shooting natural light. My intent is to lift this industry as high as I can, to educate photographers to make money doing what they love, to show you that it is achievable that whole live your dreams thing and to bring portraiture up to value it deserves. Enjoy these classes, learn and apply all you can stay connected and work hard to master your own fears and your own business because you are worth this. The team at creativeLIVE are among the most incredible people I’ve have ever met they are like family to me. I like them so much I have stayed in Seattle and will remain here till April 2014. I thank you for your support and following I have loved watching you grow I read the thousands of emails I receive and am amazed at your growth both personally in business and photographically the emails of doubling and tripling your income of light bulb moments and gratitude just blow me away. I am the lucky one to be part of this and I have grown the most over the last year and a half I thank you thank you thank you.

I am hosting a private Marathon Workshop Video watch on my business FaceBook page CLICK THIS LINK to watch my workshops this week
http://on.fb.me/16jaHnt

Here is the schedule for the rebroadcasts they will play through the week so you can see which course will help build your business to the next level:

• Mon, Oct 21: Glamour Photography
• Tue, Oct 22: Inside the Glamour Studio
• Wed, Oct 23: A Shoot with Sue
• Thu, Oct 24: Showreels with Hailey Bartholomew
• Fri, Oct 25: 28 Days with Sue (Intro + 4 sessions)
• Sat, Oct 26: Marketing and Promotion
• Sun, Oct 27: Bumps to Babies with Kelly Brown
• Mon, Oct 28: Experimental Portraits with Lara Jade

Through to the end of the month of October you can also get 25% off any of these class videos. Click any of the links above and use the coupon code OctoberSue when you checkout at creativeLIVE.

Complete Your Sue Bryce Collection bundle. Anyone who already owns some of your courses can get a customized deal to complete the full set:

http://www.creativelive.com/bundle/complete-your-sue-bryce-collection

SUe Bryce Workshops

September 6, 2013#

‘The Reveal Wall’

During the movie ‘September Issue’ I saw Vogue September Issue up there on the light box the whole publication and I thought wow. What if I had a beautiful big light box in the studio.

For many years my clients have said “can you put them all up together at once” which of course you do with digital viewing software. Then I thought no not a light box a wall of mounted images. So there they are all up there. I want to sell prints AND a CD. I believe in this day “We haven’t become a digital society we’ve become a give it to me now society.” So I’ve made the images for viewing so they can be taken on the day of viewing.

I retouch for viewing so essentially my images are print ready at the time of viewing. I like to sell/view within 10 days of my shoot. I have spent years in a portrait studio and seen many other studios, how they shoot and how they sell and the one thing I have seen and experienced is this – at the time of viewing when money is exchanged most studios including my own fall down in the turn around and delivery of their finished product. A simple fact that significantly changes your business.

You see when money has changed hands clients can start their demands, and rightly so. Money makes people funny sometimes. Photographers are not that good at the follow through, all of your business reputation is at stake in this final process and the faster you turn around your product and service the more referrals you get. That means potentially more than 50 percent of your future business is made here. So why do we avoid making this the most important part of the sales process?

My truth. After 24 years the most consistently I have failed my clients is in this final process.

Okay let’s look at the Cons.
What is the cost?
For me it is 25 times the cost of a 7×10. The Matts can be recycled the images can be used in a studio album. I will experiment with in house printing over the next six months to measure cost effectiveness. But I do not really want to print my own work I love having a pro lab that I can upload to and receive a package within four days. In Australia I use The Edge in the U.S I use WHCC any where else in the world I print and ship.

What if they want more retouching?
Then certain images may need more work that is a risk I will take, it hasn’t come up yet but I’m sure it will. I am sure that if this happens the majority of the images will still be ready to take on the sale day images paid for. A digital correction can be emailed before the reprints are finalised and then shipped or delivered asap. THis will take practise and there will be some bumps in the road but I believe I can refine this process and have clients paying me and walking away with an instant beautifully packaged service.

Will it hinder larger images being purchased?
If your goal is to sell large images then you may consider asking at the preconsult what would they like a wall print an album etc you see for me My best package is a 20 – 25 mount Seldex/Finao box. 11×14 matts 7×10 print with an enlargement of your choice 16×20 and a CD of everything you buy (high res no water mark) $3300 it is my goal to show 25 and sell 25. So this is perfect for my business model. So if you are going for larger wall studies then no this will not work for you I will let them sit with their Folio box and take there time to choose their wall portrait.

and yes the most asked question What if they don’t buy anything?
Well this is my experience. If you fail to sell a shoot you failed in the first half of the process, I ask these questions.
Did I connect with my client pre shoot (meaning did I set up most of this shoot via email) Were they connected to me as their photographer and were they committed to the process. (So easy to let this slide the pre consultation is one of the most vital points of contact in the process the more time you take here the more committed your clients are the more connected they are to you and the shoot process)
Did I ask my client how they wanted to be photographed? And listen and Did I deliver the service and images they wanted? I truly feel that most of the sales is done in the What can I do for you stage the rest is just living up to the promises you’ve made.
Did I educate my client on what we were creating and how much the finish product will be (So many people avoid this too)
Yes there is always an exception to the rule. But 99% of the time if I fail in one of these areas it is reflected instantly in my sales.

Finally if I connect/educate/deliver and then they pay me and I fail in the delivery then all that work was for nothing. If nothing else let this blog be a reminder to you to turn around fast and turn around with as much care and customer service as you can and watch your referrals double.

I am always trying to deliver in what I promise this makes me successful in business it is constant turning of the wheel and a process that I try always to refine, improve and succeed at. Your business reputation in the age of sharing social media is one of the most important marketing tools you can have. Strive to be better for your clients. So I forge ahead I entice I connect I ask I deliver and then I sell beautiful portraits. It is a game of averages, of consistency but mostly it’s a game of SERVICE. Worth a try?

Sue Bryce Kathleen 1

Sue Bryce Kathleen 2

Sue Bryce Kathleen 4

Sue Bryce Kathleen 3

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