Social Media – Sues personal (definition) It’s all about Me. Enough about Me, what do you think of Me? Oh and this is what I had for breakfast. Every now and then I might have a rant or be really stupidly cryptic. But the best one I read recently, “you get to be ‘friends’ with a whole lot of people you wouldn’t really want to hang out with in person.” Virtual popularity! Welcome to our reality.
Sues Professional (definition) when I wrote the 25 ways to Market your Portrait Business seven years ago, Social Media was the last on the list and Video wasn’t on the list at all. Now Social Media is number one with Video a close second and a whole new world has exploded in the new wave of Online/Viral/Connection Marketing.
The problem – as we started to build this personal connection into our Social Media and Websites (so people could identify & connect with us) we may have made it just a little to much ABOUT ME and not enough about THE CLIENT
The Experience – I have discovered as a business owner, the secret to good business is Connection (Social Media big TICK) and Service (Big CROSS) because your social media Facebook Pinterest Twitter and your Webpage are mostly ALL ABOUT YOU. So your biggest form of advertising, is not actually offering any form of service that will speak to or attract a client base.
My personal mantra. . . You are not a ROCKSTAR that someone is paying to be near, to glory in the euphoria of your physical and godlike aura (sadly) you are a . . . wait for it, Service Provider. Anytime my business has had low bookings, it is because I have stopped connecting to my brand and to my audience and anytime my business has not thrived financially it has come down to bad service.
I am currently reading an amazing eBook by Wallace De Wattles. He defines all human desire is for INCREASE of some kind. You are attracted to people, products, situations and lifestyles etc that offer an increase, on what you currently have. That fascinates me; apply that to your Brand and Marketing.
So can a client look at your Marketing, Advertising and Social Media presence and elucidate what it is, that they are actually going to increase from you, that includes service, product and experience. How do we go back to SHOWING & COMMUNICATING that we are great service providers? We always talk about Value, make it more valuable, but its easier to think about it as increase. What can I do to increase in the minds of my target audience, the experience, the final product, what they are getting from me that will benefit them? Because anyone will value something that they deem as being an increase.
I am currently sitting in a Casino in Las Vegas eating dinner. I’m surrounded by people handing over money. Casino: The only business in the world where you hand over money and get nothing in return. Except. The hope or rather illusion of Increase!