I have stayed alive in this industry for 25 years because I believe you Evolve or Die.! I have watched so many shifts in the industry and they bring great change and fear ( always hand in hand) But this change I really love. It’s no longer about the Sell its about the experience it’s no longer about the Photographer it’s about the product service and the connection, it’s all about the story you tell. The story you tell with your images. It used to be about the before and the after that was enough it said look take an ordinary girl and make her look extraordinary with hair and makeup. We told that story for a long time and it worked. Now we see behind the scenes videos the pubic know what photoshop is we are evolving into a this is who we are business this is what we do watch us online learn about us meet us know us. I meet clients now and they greet me like an old friend they watch my videos they know who I am.
Are you shooting the before shot still don’t stop are you shooting behind the scenes don’t stop are you blogging don’t stop now more than ever the connection and the archive you are creating on your blog will long survive the fast moving and shifting algorithm of the facebook newsfeed that most people are not getting. Share new shoots old shoots behind the scenes, videos and images what do you find interesting what makes you stop and watch?
Im going to Las Vegas March 3rd 4th and 5th and I’m going to show live the campaign marketing and stories I’ve been working on that all photographers can share and start doing. I have been educating photographers for a few years now I think it’s time I started educating the public on why they need to be photographed professionally. I am also doing a whole segment on mentoring AND posing. You can watch this class free and live enrol here.