The Hasselblad was my first camera. I never owned it until this year, you see I had a job as a Portrait Photographer for the first 12 years. I earned $137 a week when I started and I was 20 and I got to use $12,000 worth of camera equipment every day in 1992 that was a big deal. When I left the studio to start my business I had to buy my first camera and the world had gone digital, all I had was $800 so I bought a Canon 10D and it didn’t even shoot RAW. I’m not taking anything away from any of my Canon’s I built a hugely successful business on that 10D then 20D then 5D mark i mark ii and mark iii which I still have 2 of. So why did I go back to Medium format?
This photo isn’t a surprised look what Santa got me photo actually it was I cannot believe I actually bought this and here it is this is real moment. Lets get real really fast NO Phase One aren’t sponsoring me I saved for this and paid for it because I believe in this quality. Also for my big brother I know you have been lecturing me for 10 years to save for a house and I still am but Andy this is an investment in my future. Phase have an incredible set up I have been dealing with Lance Schad from Digital Transitions the whole time he has been so great the support you receive is as outstanding as the service. For those of you considering the big shift to Medium Format yes I highly recommend Phase One and they also offer a very comprehensive finance plan.
In December I was approached by a very big company a company with a beautiful message. They have asked me to represent their company throughout the next year with an international Beauty Campaign this will include a large advertising and print campaign I have said yes I will proudly create more beautiful stories like Jill’s and promote as much self love and self acceptance as I can for all woman all ages. (more details on that soon) I have 5 Photographer friends all shooting on the Phase One and when I trialled one 2 years ago it simply didn’t shoot high enough ISO for my natural light self now the new IQ250 has 50 megapixel resolution for image quality, sensitivity ranging from 100 -6400 and a 14 f stop dynamic range, continuos capture and fluid live view. It is time to return to my roots just the digital 2014 version. I am so glad I started my career here and watched the incredible transition we made to digital photography to come a full circle back to this platform I feel like a 20 year old again ; ) except Im 42 and its mine.