This coming month try photographing all your details for a shoot. 50/50 ask a photographer you know to come shoot your details and behind the scenes and then go to their studio and shoot their details and behind the scenes. Heres a tip a wedding photographer does great detail shots. Nikki Closser shoots all my details and Behind the scenes now she has such a great eye for details being a wedding photographer and knows how to make me look good as a portrait photographer. My marketing and Social Media are based on Show don’t tell. Show your clients the details, show them the process excite them with imagery excite them with story telling.
You primary market is Women! Bride Mother Maternity Family. What do Women LOVE? look at these pics below there isn’t a woman that would not fall in love with these images if she’s into pretty things. Stop trying to market on PRICE market on experience on service on the love of your job on the pride you have in what you do. Its good energy and it’s in every image it translates. Fill your marketing with enthusiasm and joy and see how everything you attract changes. I do not live in a Martha Stewart home but Nikki’s shots make it look dreamy and pastel and romantic. We are photographers after all the best gift we have is to tell stories with our cameras. Are you telling yours? We don’t have to have big fancy studios to give big fabulous service.
Fear repels, negativity repels, anger repels, resentment kills everything. RECONNECT If your heart is not in it get out of it or change it. Tell people why you do what you do. Show them why you do it. Connect with your value and your truth and infuse it into every part of your business YOU ARE WORTH THAT. Because the worst thing that can happen is you will be filled with joy. It doesn’t take long for joy to attract.