This is the constant feedback I hear regularly. What am I worth charging? How do I price myself in the market? What level am I at? How do I compete with Johnny So and So down the road only charging this much? The industry is flooded! No one in my area spends more than this __________!
What is the industry standard? How can I sustain an income? WAIT screeching brakes sound… these two I hardly ever hear. Because most people start with the above blocks and objections and quickly fall in to the negative hole of self perpetuating doom. It’s not fear! Why is Johnny So and So making more money than me I am 3 times a better photographer/person But whenever I’ve been down that whole I have managed to fight out of my doom just long enough to think “I am a creative. Surely I can think of lots of creative ways to get out of this hole”
Some big questions for you
First what is your thru average sale? Number of shoots divided by total income.
What is your Cost of doing business – What is your Shoot & Product profitability ? How much money are you keeping from this average.
How many shoots do you want per week at what dream average?
What is your survival rate? The least you are prepared to accept for a job.
Is your price list wired to drive sales to your required or desired average?
Are you a package price list or a La carte?
Over the last 24 years working in the industry I’ve seen this progression with all photographers $400 $900 $1200 $1800 $2300 $2800 $3300 These were the exact increments in which my sales progressed as I lifted my service product and value. Every time I would hit one level I would turn my focus to the next one. I didn’t see it as a ceiling but rather an umbrella you set the limits and then you come up against your own limits time to reset.
How do you raise your average? You raise your value both in what your product and service is and you raise your internal value system. How do you get out of your own way in what you’re worth and earning/receiving money. Because it is usually us that is blocking this growth. For the first 2 years in my business I struggled to pull a $400 average I had the work just not the service or the self value. I learned to value me by increasing my service to others.
Where are you at on this pricing scale? What are you offering for your current average? Can you sustain a business and income at this average?
If the answer is yes then keep that cog turning if the answer is no you have some pretty big goals to set today. But they are just goals and trust me when these goals start to come to fruition and you see your average climbing YOU are in business.
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Please write all questions here on the blog in the comments so we can take this conversation to the next level.