I can pretend NOT to be to concerned what the Photographic community in general are doing, with regards to trends and actions. But the truth is we do trend, and when we do we create market driven product. When we trend there are two reactions – the people that run with it and the anti trend setters that are busy being what everyone else is not (which by the way starts a new trend ha) We are followers by nature. Part of me thinks I know about being different, because I kept Glamour alive when it was a filthy word so I was going against the grain for most of my career.
BUT, I am also totally open to admit that I have tried, experimented and enjoyed most trends that have come and gone in the last 23 years. Film Styles E6 cross processed & 3200 35mm BW the list goes on. . . shooting styles and Yes that includes Actions, treatments and certain looks. People always email me and ask if they can buy my actions and I don’t have any. I use Totally Rad Actions Jesh De Rox Actions, Itty Bitty Textures by Jinky Art and Sheye Rosemeyers Eye Candy, all of them I love. But they do not make the base of my Style/Brand they simply enhance certain images when they fit.
Getting to the point of this blog. I wrote a guest blog post 2 years ago about Actions and someone ripped me apart blah blah unoriginal bad form using actions instead of being better educated WHAT EVA. It occurred to me in this moment, that actions and trends are everywhere but what I have been really trying to do for 10 years (since I transitioned into digital) is replicate FILM. I finally think with the amazing cameras that we now have and the editing software available to us that replicates all of the old film styles we are finally there. I choose an image open it in Photoshop RAW and then when I open it in Photoshop I choose the tone and mood of the image, like below. Would love to hear what film editing software you are playing with?