I started my blog 18 months ago. I had no idea I could maintain a blog but I do love to waffle on. So surprise surprise it’s been really easy. My sage counsel: do not start a blog unless you can maintain it. So I started writing odd things here and there and won some awards in Australia and did some talks and December 2010 my stats were:
Dec 2010 4,938 visits 48965 hits and bandwidth 836MB
Wow 4,938 visits in ONE month.
I was elated, blogging was hard work but I enjoyed it. Then I went to a seminar and saw these statistics, and I based my blog on these rules.
40% Positive Opinion
10% Self Promotion
Blog Twice a week
Following this etiquette and watching this substantial growth in marketing this side of my business has been fantastic. I held to the 2 per week rule which was hard.
Now let’s state the obvious. Knowledge is so people come back. If you don’t give stuff away for free don’t blog. No one is interested if you talk about yourself and don’t share anything. That includes showing 20 -100 images of a shoot. What are you doing, showing off? looking for validation? or educating other photographers for free?
40% Positive Opinion – no one wants to read whinging! I do throw in the odd RANT but that’s because Im passionate! ha and that’s my 10% personality. Actually my Passionate is like 98% of my Personality so I restrain myself for your reading pleasure. 10% Self Promotion. Aren’t you sick of the sell? LIKE my page LIKE my business be my friend on FB then buy this. Instead of sharing a discount, share what your doing with this product to make money. Stop trying to sell something and instead tell people WHY YOU LOVE IT AND CAN’T LIVE WITH OUT IT, show them instead how it can benefit them. Here is the clincher, blog 2 times per week. When you open someone’s blog and it hasn’t been updated for 8 months you don’t go back!
Dec 2011 77,565 visits 1,943511 hits and bandwidth 61GB
77,565 visits in Dec (no I didn’t publish nude photos of myself . . . Ahem. Cough. Would that help? He he) it has been constant growth and like anyone who gets excited about watching business grow it has been so great to track. Now take this recipe and apply it to ‘your’ client base. What do want to share? Who do you want to connect with? How can you bring business to your studio? And THE BIG QUESTION what is your R.O.I (return on investment) that would Be measurable by the product you sell and the bookings you take.
Ok so for one year I dedicated my Self to this blog etiquette. A term that all business people love to hear is EXPONENTIAL GROWTH that term, really makes me all goosey. I believe this is a great model that anyone can apply to any business. On that note I’m writing this blog for two amazing Woman Fiona who saw me on Pintrest, flew to Sydney to be shot by me and has a blog on Crafts that has nothing to do with Photography but is an a follower of my blog and is building hers on the same rules. And Janet who is starting a Blog and online Magazine for Women 50 plus. My only negative, I have been constantly criticized for my lack of punctuation and rolling sentences HA you know what . . . I apologise, but that is just another little quirk about me. I either do not talk or I talk to much. I love feedback/comments and I think of you all when I write my blog. I feel like I have thousands of new friends even though most of you stay anonymous, I love the community I have built around the blog. And when you read my blog inbedwithsue it’s because that’s where I usually write it. You really are in bed with me. I personally wouldn’t have it any other way. I welcome you all with love and friendship.
My 10% sell. If you want to buy a whole year of my blog 2011 with contents pages and titles so you can access it anytime. Here it is for only $25 Info, Marketing ideas, posing tips and silliness at your finger tips. You can of course sit on the computer and troll backwards thru the blog or you can have it on your iPad etc as a digital download PDF.